About Us

Luxury Tours Morocco, Well-Travelled Since 2012

With over 13 years of expertise, Luxury Tours Morocco crafts ultra-personalized, high-end travel experiences across Morocco’s most refined and hidden destinations. Recognized as a leader in tailor-made luxury Morocco tours, the brand specializes in exclusive journeys for discerning travelers—blending cultural depth, five-star hospitality, and impeccable logistics. Each itinerary is meticulously designed to reflect the traveler’s desires, with privileged access to Morocco’s finest accommodations and insider experiences. For those seeking a private Morocco tour of unmatched elegance and authenticity, Luxury Tours Morocco delivers the extraordinary—beautifully.

The Vision

Behind the Brand

NOUREDDIN EL JAKANI
Legacy of the Dunes.

Mr. Noureddin El Jakani, CEO and Founder of Nomade Experience Group, was born and raised in the heart of the desert. Coming from a nomadic family, he has spent the past 13 years turning his heritage into a unique travel brand that offers authentic and transformative journeys through Morocco.

Noureddin began his career as a desert guide, leading travelers eager to discover the true nomadic lifestyle of the Sahara. His deep connection to the land and culture, combined with his passion for sharing it, laid the foundation for what would become one of Marrakech’s most respected travel agencies.

Today, he not only runs the company but also travels abroad up to seven times a year to promote Morocco as a destination rich in tradition, beauty, and hospitality. With a dedicated team based in the Marrakech headquarters, Nomade Experience Group provides 24/7 personalized planning and support to ensure every journey is seamless and unforgettable.

The agency also boasts a fleet of private vehicles, experienced drivers, and knowledgeable guides, all exclusively available to its clients. At the desert camp, guests are welcomed by a seasoned hospitality team and treated to authentic Moroccan cuisine prepared by a local chef and his team—offering a culinary journey as memorable as the landscapes themselves.

NOUREDDIN EL JAKANI

Luxury Tours Morocco DMC

After many years of organizing tours across Morocco and traveling extensively around the world, Mr. Noureddin El Jakani decided to establish his own travel agency in the magical city of Marrakech. His vision was to offer carefully crafted travel packages that showcase the richness and diversity of Morocco—from north to south, city to desert.

At Luxury Tours Morocco, every package we offer has been fully tested by our team and recent guests to ensure the highest standards of quality and satisfaction. We believe in authenticity and reliability—we only offer services and experiences that have been personally vetted by professionals and approved by relevant authorities.

We collaborate with the finest luxury partners across the country to provide our guests with unforgettable experiences. These include stays in exclusive properties, luxury desert camps with fully furnished tents, camel rides, hot-air balloon flights, five-star chalets, private villas and riads, yacht excursions, quad biking, 4×4 desert safaris, cooking classes, and more. We also specialize in event planning and management, including private dinners, restaurant reservations, private flights, and in-villa private chefs.

The aim of Luxury Tours Morocco is simple: to deliver exceptional quality, build long-lasting relationships with our clients, and provide personalized service throughout every step of their journey. With more than 15 years of experience, our team is dedicated to assisting you from arrival to departure, ensuring that every detail is handled with care and professionalism.

We are fully qualified and regulated by the Moroccan government under license number N° 37D/15. All vehicles used during our tours are owned by the agency, guaranteeing our guests both comfort and safety throughout their travels.

The Sandy Tents

The Glaping Camps In Desert

We decided to embark on a new adventure by establishing our own luxury camps in Erg Chebbi, with the goal of offering travelers a true taste of refined desert living. Our mission is to blend the authenticity of the Sahara with the comfort of high-end accommodations, providing exceptional service to guests from all over the world.

At The Sandy Tents, we are committed to excellence. We don’t settle for anything less than perfection, and we pay close attention to the small details that make a big difference in your experience. Our team is passionate about travel, and we understand how important each journey is for you and your loved ones.

Whether you’re planning your trip or already in Morocco, our dedicated team—based in Marrakech and across the country—is always available to guide you and provide any information you may need. In Merzouga, our local staff is on-site and ready to assist with anything you require during your stay.

The local communities, a mix of Arab and Berber heritage, are known for their warm hospitality. Our luxury tents are fully furnished and equipped with all the amenities needed to make your stay unforgettable. We also offer camel rides across the golden dunes, allowing you to connect with the landscape in a peaceful and authentic way. And of course, don’t miss the breathtaking Sahara sunset—a moment of magic you’ll never forget.

Nomade Experience Travel

Private Luxury Transportation

At Nomade Experience Travel, we believe that every exceptional journey begins with exceptional transport. That’s why we proudly operate our own premium transportation service: Luxury Transport Morocco.

Our distinguished fleet features luxury 4x4s, deluxe mini-buses, and elegant vans, each meticulously maintained and equipped with high-speed Wi-Fi, climate control, and plush interiors—designed to deliver the highest standards of comfort and sophistication.

At the core of our service are our hand-selected chauffeurs—more than drivers, they are true professionals: elegant, courteous, multilingual, and deeply knowledgeable about Morocco. All are non-smokers, impeccably presented, and trained to provide a discreet, respectful, and seamless travel experience.

Whether you’re exploring the vibrant souks of Marrakech, crossing the majestic Atlas Mountains, or gliding across the golden dunes of the Sahara, your journey with us is defined by luxury, style, and peace of mind.

Choose Nomade Experience Travel — where luxury isn’t just a promise, it’s our signature.